ObamaCare – The KISS Effect (keep it simple, stupid)

Screen Shot 2014-05-12 at 11.36.13 AMWith big changes in healthcare and the new federal   requirement to get insurance or get fined, software client PointCare created a portable, tech-savvy 5- question eligibility quiz as the first step for Californians to get signed up for coverage.

Working with Pasadena-based ChapCare, a nonprofit health care provider in the San Gabriel Valley, a team of enrollment specialists, armed with PointCare loaded laptops and portable printers, signed up hundreds of local residents in coverage programs during the months leading up to the April 15 deadline.

To get the message out, Haese & Wood arranged for the PointCare tablet to appear in ABC Eyewitness News, CBS Evening News, the Los Angeles Times, the Washington Post and many other regional and national media outlets. The 90-second quiz, which allows people to quickly see what coverage options they are eligible for, has been taken by more than a half-million people to date.