Try This test. Next time you plan to talk with a reporter, review these pointers first.
1. What’s the story? Tell the reporter you want to know the gist of the story first to gather facts.
2. Don’t rush it. Unless a reporter is up against a tight deadline, you don’t have to be interviewed on the spot. Set a time; even an hour later can help.
3. Ask questions of the reporter
a)How did the reporter happen upon the story?
b) Who else is being interviewed?
4. Review the latest material beforehand, create quotes you would like to see.
5. Tell the truth. Never lie…it’s not worth it.
6. Never go off the record unless you know the source very well and he/she values the relationship.
7. Always participate. “No comment” carries the stigma of assumed
guilt. Unless there is absolutely no good to come from the interview, participate. You will have a say in the outcome.
8. Never get mad! It only makes you look bad.
9. Feel free to call after a story runs if you have something constructive to say. Reporters appreciate this.
10. Update the reporter if something happens after the story that you may want them to know.