Why Media Training is Important

At Haese & Wood, we think it is of utmost importance to provide media training for key product spokespersons who, in addition to selling their product, must also “tell their story” to the media.  The main purpose of media training is to raise each executive’s comfort level when working with the press.  The program includes understanding how journalists work, what makes them tick and where questions come from.

Regardless of how many interviews one has done, no one has ever left our media training sessions without feeling that he or she has gained tremendous experience and knowledge as a result of the session.

A full or half-day training can help you to:

  • Recognize and understand interview formats and interviewer styles
  • Take the lead in interview and direct it to a particular point of view
  • Answer questions both quickly and succinctly, and get specific points across as a     goal of the interview
  • Handle crisis communications situations
  • Avoid information overload in interviews
  • Effectively communicate the organization’s messages in interviews with print and broadcast media
  • Demonstrate and practice various interview techniques and formats, with attention to such details as body language, use of buzz words and specific mannerisms
  • Develop an awareness of and sensitivity to consumer and constituency issues related to the company, particularly as viewed by the media.

Getting Out Among ‘Em

Getting a big punch in your sales numbers sometimes requires more than blogging daily; it means getting out in front of your customers and what better way to do this than by scheduling your products front and center at community events.  For 17 years I have walked the parade route of the Pacific Palisades 4th of July Parade and event marked with celebrities and community stalwarts as 20,000 attendees watch a one-hour-long 12 block celebration complete with By Scout troops, area  high school bands, horses and an occasional elephant. Never have I seen a sidewalk sales effort selling classy beautiful hats much needed for the parade and usable beyond that day,. But this fashion Debbie Lawrence popped up a both in from the Closed YMCA and put her online wares on the display on the street.

Anyone can watch local community calendars and be sure to make a plan for scheduling one’s booth at each and everyone of them great for face to face buyer experiences focus group feedback and sales! Zero marketing costs except spending 4th of July at a great parade!

 

Hats lady

Slinging Mud by David Evan

 

Having just spent 7 days with this group, I can say throwing clay is a wonderful way to find your inner strength!   — M. Haese, director of Haese & Wood

 “Nobody throws up the same way.” With this kind of humor from our instructors offered early on, I knew I was going to enjoy this week-long class for beginning potters taught by Ken and Melody Shipley. As I’ve done for over a decade, I made my way in late June to Brasstown, North Carolina, in the far western reaches of the state and the home of the John C. Campbell Folk School.

Potter and teacher Ken Shipley started the evening by defining clay as an earthy material that is plastic when moist but hard when fired and is composed mainly of fine particles of silicates and other minerals. With that little bit of background, we were taught that learning to “throw” a piece of clay into a recognizable shape can be done in a number of ways but is more than just slinging some mud into a shape that will eventually hold flowers or candy.

Ken and his wife Melody wanted us to think of clay in its historical setting and how it has been worked into both utilitarian as well as artistic shapes and forms. Pottery has spanned time and cultures and has thus served as part of the continuing chain of civilization that is linked by man’s ingenuity and creativity.

Since forming clay is an intensely physical activity, we were seated on stools with adjustable legs that could tilt you into your wheel and thus reduce back strain. Our check list reminded us to keep our hands resting on something solid, to keep a finger from one hand in touch with the other hand, and to press our elbows in toward our bodies to keep control. The key to success comes through a fluid motion that is slowly developed after years of practice. It’s almost magical to watch as we use fingers from both hands working inside and outside the squat clump to lift the clay up to a higher form. Mr Right Hand and Mr Left Hand had to work in tandem as we tried to follow the demonstration techniques and pull the sides out while compressing the bottom.

If the lyrics of Tennessee Ernie Ford’s old song “Sixteen Tons” are even remotely correct that we poor mortals are simply made “outta mud and muscle and blood” and come from little more than a clump of clay and some water fired by life and glazed by experience, then as potters our passage on this Earth will be well founded and transformed into beauty and elegant form.

 (excerpted from co-thrower David Evan’s Atlanta, Georgia based online newsletter, “In the Dew”.)

PointCare

One of our clients is PointCare, based on a new-wave technological system that can be used in hospitals, clinics, and doctor’s office to find insurance for patients. Working to diminish the uninsured population in the U.S., the program, which can be accessed by computer, iPad, or smart phone, finds select insurance options for people based on a 5 question survey to pinpoint data. For more information, here’s their site: https://www.pointcare.com/

10 / 605 Direct Connector

We have been working with Caltrans District 7 and MCM Construction on the 10 / 605 Direct Connector project, based on building a new connector bridge to ease traffic and ensure safety on the 10/605 corridor in Los Angeles. Check out our Facebook page: http://www.facebook.com/10605directconnector for news, closures, and information on our project. We will keep updating here too!